The Mug Project

FOR IMMEDIATE RELEASE Save the World One Café Latte at a Time CoolPeopleCare and The Mug Project Partner for National Initiative Monday, April 21 is CoolPeopleCare's and The Mug Project's Take-Your-Mug-to-Work Day and readers are encouraged to bring their own mug to work, to the coffee shop, and anywhere else they might get coffee and would normally use a paper or plastic cup. Right before Earth Day (April 22), Take-Your-Mug-to-Work Day is one small step people can take to make their world a little better. According to the book, New Day Revolution, by Sam Davidson and Stephen Moseley (co-founders of CoolPeopleCare, Inc.), if someone uses their own mug every day for a year, they'll save a tree all by themselves, since the average tree can produce between 300-400 paper cups. “Taking your mug to work is just one small thing we can all do to make this world a better place. Every little action matters when it comes to saving the earth,” says Davidson. In honor of the day, CoolPeopleCare.org has partnered with The Mug Project and will be releasing their first CoolPeopleCare branded mug made from corn that is 100% biodegradable and microwave safe. The Mug Project is a Boston-based Web site that encourages people to take their own mug with them year-round (www.mugproject.com). Joseph Porcelli, of The Mug Project, says, "We want people to take their mugs everywhere, and taking it to work is a great first step. We're happy to be partnering with CoolPeopleCare to let more people know about the benefits of reusable mugs." Another great benefit of bringing your own mug with you is that several coffee shops around town give discounts to customers who bring their own mugs. Starbucks gives a 10-cent discount and Fido gives a 20-cent discount to their customers. And although it doesn’t sound like much, those savings can really add up if you’re an avid coffee drinker. This event is part of CoolPeopleCare's first annual Springamajig, which highlights 40 days of events designed to get people out of their homes and out into their communities. For more information about Take-Your-Mug-to-Work Day and other green ideas, please visit the Springamajig calendar at www.springamajig.org. To purchase New Day Revolution, please visit www.newdayrevolution.com. CoolPeopleCare exists to motivate and educate people in order to mobilize them to change their worlds. Contact: Sam Davidson, President, CoolPeopleCare, Inc. 615-260-3082, sam@coolpeoplecare.org For more information about The Mug Project contact: Joseph Porcelli, 857-222-4420, jporcelli@neighborsforneighbors.org

Mug Advocates, we're gaining international momentum. Check out the story of in in Positive News UK.

This past Monday and Tuesday, The Mug Project was featured on Boston ABC affiliate WCVB Channel 5's Going Green Boston series. The story was focused on the Mug Project's first corporate partner, Finagle. Watch the story! Check out the great POS piece Brain Nations whipped up for us

Hey mug-lovers, As many of you know, our “Ask me about my mug” stickers are out and many of you have begun to proudly display them on your beverage container of choice. If you haven't picked up any yet, do not despair! For as little as one dollar, you can help us truly expand this project by bringing our message with you every time you get a beverage. We are working on creating an order interface on www.mugproject.com, but in the meantime, email Dan @ dannyg_31@hotmail.com with any order requests you have. Stickers are available in any quantity and are priced as follows: 1-9 stickers @ $1.00/sticker 10-49 stickers @ $.60/sticker 50-99 stickers @ $.50/sticker 100+ stickers, please contact us to discuss. This is a great opportunity to help spread the word about The Mug Project. The more that people begin “asking about your mug,” the more momentum we will gain. Join us today – order a sticker, or ten!! Thank you all again for your commitment to helping reduce waste one beverage at a time!! Mugs up, Dan & Joseph

Thank you to everyone who came to support the Mug Project Super Bowl Party! We raised $380 bucks which will cover the printing of our first run of Stickers!

Click to see and download high-res photos skillfully taken and produced created by Brett.

Special thank you to Brett Dikeman who came up with and skillfully pulled together the Mug Shots, Sam Davidson from CoolPeopleCare.com for joining us for the evening, and the Milky Way Lounge and Lanes for being he best neighbor we could have!.

We also enthusiastically recommend Sam's new book New Day Revolution.